Social-media users are sharing Google Street View images featuring friends and relatives who have since died.
It was sparked by a post on the Twitter account Fesshole, which asks followers to submit anonymous confessions – many of which are explicit.
The original poster said they had searched the map platform for images taken before their father had died.
Launched in the US in 2007, Google Street View has since rolled out worldwide.
The BBC’s Neil Henderson shared an image of his late father at his front door.
“I have literally hundreds of pics of my dad but the Google Street View is quite affecting, like he’s still around,” he wrote.
Another tweeter showed an image of a couple holding hands in the street – his parents, he said, who had died several years ago.
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One captured a lady just outside her doorway. “My mum creeping outside for a cigarette,” wrote Bernard Baker.
The BBC is not responsible for the content of external sites.
View original tweet on Twitter
The BBC is not responsible for the content of external sites.
View original tweet on Twitter
Others said just seeing local images taken when their loved ones were still alive made them feel a connection.
And some expressed regret images poignant to them had been replaced with more recent photos.
There is, however, a way to look back at previous incarnations – by tapping the clock icon on the top left-hand side of Google Maps (the feature does not appear on Google Earth), if it is there.
Karim Palant used this tool to find a former image of his late grandfather Charles Palant, taken from the street in 2015 and showing him leaning out of his window from his apartment in Paris to talk to his carer below.